How to promote your music on spotify

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Are you a musician looking for ways to get your music heard? Are you ready to take your career to the next level? If so, then this blog post is for you! We’ll show you how to promote your music on Spotify and reach more fans than ever before.

Create a Playlist Strategy

Creating a playlist strategy is a great way to promote your music on Spotify. The key is to create playlists that are tailored to your target audience and focus on the music you want them to hear. Start by creating a few playlists that feature your own music, then look for other artists who create similar music and add their songs to your playlists. You can also create genre-specific playlists, artist-specific ones, or even themed ones that focus on a particular concept or emotion. Once you have your playlists created, start sharing them with your followers, other artists, and influencers. This will help you get more exposure and get people interested in your music.

Optimize Your Artist Profile

Having an optimized artist profile is essential when promoting your music on Spotify. Your profile is the first thing potential listeners will see, and having a professional, complete, and engaging profile will help you get more attention. Make sure to include a high-quality profile photo, a catchy bio, and links to your other social media accounts. You can also include a link to your website or merch store. Additionally, you should take advantage of the “about” section on your artist page, to provide more information about yourself and your music. This is also a great place to include any awards or recognition you may have received. Keep in mind that Spotify is a visual platform, so make sure you include images or video in your profile to really stand out.

Connect With Fans Through Social Media

Connecting with fans through social media is a great way to promote your music on Spotify. You can use these platforms to share your music, announce upcoming releases, and engage with your listeners. Sending out the same message on all of your social media platforms can help to increase visibility and reach a wider audience. Additionally, you can ask your fans to like and follow your page on Spotify. This will help you build an even bigger fan base and give your listeners a direct link to your profile.

Reach Out to Bloggers and Influencers

Reaching out to influencers and bloggers is a great way to get your music heard and build a strong presence on Spotify. You can do this by finding relevant influencers and bloggers in your niche, and sending them your music. It’s important to make sure that the influencer or blogger you are reaching out to is relevant to your genre and target market.

When you reach out, make sure to provide them with a link to your Spotify page and a few of your songs. This will make it easier for them to review your music and decide if it’s something they want to promote. Additionally, you can provide them with other information such as your music video, press release, or other content related to your music. This will help them understand your sound and get a better sense of who you are as an artist.

By engaging with influencers and bloggers, you will be able to expand your reach on Spotify and get more people listening to your music. Additionally, reaching out to influencers and bloggers can help you build relationships with industry professionals that can open up new opportunities for you in the future.

Submit Your Music to Playlist Curators

Submitting your music to playlist curators is a great way to get your songs in front of new listeners. Playlist curators are individuals or organizations who create and manage playlists on Spotify, and they’re always looking for fresh music to add to their collections. To make it easier for them to find your songs, you can submit your music directly to their playlists using Spotify for Artists. With this feature, you can quickly and easily submit your music to playlists that match your genre, target audience, and more. You can also use other platforms like SubmitHub and Soundplate to submit your music to curators, get feedback on your tracks, and even get paid for your work.

Utilize Spotify Ads

Spotify Ads is an excellent way to promote your music on the platform. You can create audio and video ads to promote your new releases, upcoming shows, and more. With Spotify Ads, you can target specific audiences based on their age, location, music preference, and more. This ensures that your ads are reaching the right people and helping you build a fan base. Additionally, you can use promoted songs to push your music out to potential fans. These songs are featured prominently in personalized playlists and can be a great way to get your music heard by a larger audience.

Build Relationships With Other Artists

Building relationships with other artists is a great way to promote your music on Spotify. Collaboration not only helps you get more exposure, but it also allows you to connect with other musicians who may have different fan bases than yours. Connecting with other artists can help you increase your reach and attract new listeners.

It’s important to start building relationships with other artists early on in your career. Think about the types of collaborations that would be beneficial for you and your music, and reach out to artists who would be interested in working together. You can also attend networking events or join online communities to connect with other musicians.

Once you have established relationships with other artists, it is important to maintain them. Offer to share each other’s music and promote one another’s work. Collaborating with other artists will not only help you reach a larger audience on Spotify, but it will also help create a strong network of support for your music career.

Share Your Music on Multiple Platforms

Sharing your music on multiple platforms is a great way to reach a wider audience and get more streams on Spotify. By taking advantage of the different services available, you can get your music out to more people. You can start by sharing your links on social media, such as Twitter and Facebook, as well as on other music streaming services like Apple Music and YouTube Music. You can also reach out to influencers and bloggers to help spread the word about your music. Additionally, you can create a mailing list and use it to send out emails with your latest releases and upcoming shows. Taking the time to promote your music on multiple platforms can be a great way to reach new fans and grow your Spotify followers.

Leverage Spotify’s Algorithm with Smart Tagging

If you want to maximize your music’s exposure on Spotify, leveraging the platform’s algorithm is essential. The algorithm is constantly analyzing data to determine what music to recommend to which users. By tagging your songs with the right keywords and genres, you can increase your chances of getting your music heard. Additionally, you should make sure to keep your artist and song titles consistent across all digital music stores. This will help the algorithm accurately identify your music and make it easier for fans to find.

Make Use of Visual Elements in Your Music Release

If you want to maximize the impact of your music on Spotify, you should consider incorporating visual elements into your releases. Visual elements can include artwork, lyric videos, and even artist photos. These visuals can help attract the attention of potential listeners and make your music stand out. Additionally, make sure to include visual elements in your artist profile so that fans can easily recognize you when they come across your music. This will also help create a sense of familiarity and make it easier for them to become loyal fans.


Promoting your music on Spotify is an effective way to reach your target audience and build a fanbase. With the right strategy, you can maximize the impact of your music on the platform. To get started, join Spotify for Artists and take advantage of their resources and tools to promote your music. Additionally, create a playlist strategy, optimize your artist profile, connect with fans through social media, reach out to bloggers and influencers, submit your music to playlist curators, utilize Spotify Ads, build relationships with other artists, share your music on multiple platforms, leverage Spotify’s algorithm with smart tagging and make use of visual elements in your music release. With these tips, you can start growing your audience and promoting your music on Spotify.

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